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It’s October, which means it’s time to Think Pink for National Breast Cancer Awareness Month!

Chances are, breast cancer has either directly or indirectly affected all our lives in one way or another. One in eight women in the United States will develop breast cancer in her lifetime. Behind skin cancer, it is the most common cancer in American women and is projected to take 41,760 lives this year.

Although the numbers are overwhelming, there are over 3.5 million breast cancer survivors in the United States. The great news about breast cancer is that if found early, it’s possible to beat and recovery from 100 percent. If the cancer is located at a localized stage, meaning it hasn’t spread, then there is a 99 percent 5-year survival rate. Because of this, and the fact that breast cancer is not preventable, early detection and diagnosis are your best tools against it.

For Breast Cancer Awareness Month, SE Texas ER & Hospital encourages you to raise awareness and Think Pink!

Get Involved

In October 1997, a website called was launched in efforts to raise awareness and funding for breast cancer. In 2008, the initiative was expanded by the creation of the non-profit network Pink Ribbon Inc., in New York. Throughout the years, Pink Ribbon Inc. has grown its platform to cover more than 30 countries and five continents.

The international charity defines its objectives with the five A’s:

  • Awareness
  • Advocacy
  • Alliances
  • Alignment
  • Accreditation

Like many Breast Cancer organizations, Pink Ribbon Inc. is a proud supporter of the national breast cancer campaign, Think Pink. Think Pink organizes various sporting events and activities across the world to promote reducing the risk of breast cancer through exercise, spread the word, and fundraise.

Think Pink’s clear goals are to:

  • Provide information
  • Raise Awareness
  • Fund Research
  • Fund care and follow-up care projects

With Think Pink, you can feel good about where your time and money are going. The campaign is transparent about the three funds they have to achieve their objectives.

  1. Beautiful Lengths Fund: helping women acquire wigs
  2. Share Your Care Fund: making life with or after cancer easier through a small gesture or signs of support
  3. SMART Fund: financing scientific research relating to new methods of detection and treatment

To help raise funds for breast cancer research and resources, you can donate to Think Pink or Pink Ribbon Inc. To further show your support, check your community’s calendar for events to participate in this October. Some of the most popular events are The Race for The Cure, Bike for Think Pink, and Think Pink Fun Run.

Be Vocal

Because female breast cancer represents 15.2% of all new cancer cases in the United States, raising awareness and giving donations are essential contributions for finding a cure.

Don’t just assume the women in your life already know the facts about breast cancer; October is the time to get people talking about it. Remind your mom, sisters, aunts, grandmothers, daughters, and friends to do their research and get involved.

Show your support by participating in local breast cancer campaigns and Think Pink events, donating to the cause, and spreading awareness about the number of women affected by breast cancer.  

Disclaimer: As a service to our readers, SE Texas ER & Hospital and Nutex Health state no content on this site, regardless of date, should ever be used as a substitute for direct medical advice from your doctor or other qualified clinicians.

Nutex Health, Inc supports you and your family’s health. You can depend on SE Texas ER & Hospital, or any one of our concierge-level, medical facilities to deliver the emergency care you deserve, 24 hours a day, 365 days a year.


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